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WAY

360 & Digital Projects

WORKS
AI

Artificial Intelligence Projects

I'm fortunate to have years of experience in advertising
and technology, collaborating with fantastic brands 

and teams to create exceptional art and cultural experiences.

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NIVEA
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ABOUT
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About me
I am a Carioca from Rio de Janeiro. I'm based in São Paulo, but I work worldwide. I'm a creative and strategic director who specializes in brand PR, live and IRL experiences, and futuristic and innovative web3 projects.
 
Latest Awards

2024

Indicated to"The 10 Most Impactful Women in Ads & Influence 2024"
of Analytics Insight Magazine UK

2023

Featured in The 10 Most Influential Women Leaders Reforming Business in 2023
The Women Achiever US & Worldwide


Indication to "The Top 30 Influential Women Making Ads in 2023" issue
of The Women Achiever Magazine UK & Worldwide


Golden Globes Mc Donald's + Creata
- Best Case of Brand Loyalty
- Best Trade Campaign
- Best Business Transformation Case
- Best Brand Building Campaign
- Best Integrated Communication Case

2022
Awarded "The 10 Most Impactful Women in Technology 2022" of Analytics Insight Magazine UK

2021
Indicated to"The 10 Most Impactful Women in Technology 2021" of Analytics Insight Magazine UK

2020
A' DESIGN AWARDS Italian Best Design for PSA new catalogs - New SUV 5008 - ITALY

2019
BEST DESIGN for new Startups GOOGLE G-Campus
São Paulo - BRA

2018
BEST DESIGN SPRINT SÃO PAULO - GOOGLE Campus + Chicas Poderosas
São Paulo - BRA

2018
Design Thinking Master - MASTERTECH
São Paulo - BRA

2017
Digitalks Digital Day - Master certificate
São Paulo - BRA

2016
Specialization of Special Graphics and Prepress Professional Finish - PANCROM
São Paulo - BRA
HELENA
CREATIVE
& STRATEGY DIRECTOR
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