Helena Way | AI Creative Director & Brand Tech Director
Helena Way
2026 Featured in The Recess Official Creative Playbook 2026, the only creative from Brazil

I'm Helena Way, AI Creative Director based in Brazil, creating worldwide. I lead generative AI campaigns, creative workflows and AI ecosystems for Fortune 500 global brands.

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AI & traditional,
side by side

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Creative + tech,
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Gen-AI Campaigns AI Workflows AI Ecosystems Art Direction
AI Creative Direction

Campaigns and content built with generative AI, directed with a traditional creative's eye, from concept to final production.

Branding Creative Strategy Copywriting Brand Loyalty
Brand Strategy

Positioning, identity and integrated campaigns for global brands, shaped through the world's leading agency networks.

Web3 Brand Experiences Design Sprints Design Thinking
Brand Tech

AI ecosystems and production pipelines that let brand teams create at scale, plus Web3 and immersive brand experiences.

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Helena Way

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Based in São Paulo, creating worldwide. Creative and strategy director specializing in AI, creative workflows & AI ecosystems, brand experiences,
and futuristic & innovative Web3 projects.

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Let's make
fantastic things

lenah.carolz@gmail.com LinkedIn
+55 199 8329 8293
© Helena Way Brazil, creating worldwide